Executive Development Programme in Pricing Analysis Techniques
-- ViewingNowThe Executive Development Programme in Pricing Analysis Techniques is a certificate course designed to empower professionals with essential skills in strategic pricing. This programme emphasizes the importance of data-driven pricing strategies and equips learners with the necessary analytical tools to make informed pricing decisions.
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⢠Fundamentals of Pricing Analysis: Understanding the basics of pricing analysis techniques, their importance, and how they can impact business performance.
⢠Market Research and Analysis: Learning how to conduct market research, analyze competition, and identify market trends to inform pricing decisions.
⢠Cost-Plus Pricing: Exploring the cost-plus pricing method, including how to calculate costs, add a markup, and determine pricing.
⢠Value-Based Pricing: Understanding the principles of value-based pricing, how to measure customer value, and apply it to pricing decisions.
⢠Dynamic Pricing: Learning about dynamic pricing techniques, including how to adjust prices in real-time based on market conditions and customer behavior.
⢠Psychological Pricing: Exploring the use of psychological pricing techniques, including how to use price anchoring, charm pricing, and other pricing strategies to influence customer perceptions and behavior.
⢠Pricing Metrics and Analytics: Understanding key pricing metrics and how to use analytics to measure pricing performance and make data-driven decisions.
⢠Pricing Strategy and Execution: Learning how to develop and implement pricing strategies, including how to communicate pricing decisions to stakeholders, manage pricing changes, and monitor pricing performance.
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