Professional Certificate in Product Marketing Strategies: Mastery
-- ViewingNowThe Professional Certificate in Product Marketing Strategies: Mastery is a comprehensive course that equips learners with essential skills for career advancement in product marketing. This program focuses on developing a deep understanding of product marketing strategies, market research, customer engagement, and brand management.
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⢠Product Marketing Basics: Understanding the Product Marketing Landscape, Key Roles and Responsibilities, Differences between Product Marketing and Other Marketing Disciplines
⢠Buyer Personas and Market Segmentation: Identifying Target Markets, Creating Buyer Personas, Segmenting Markets to Maximize Impact
⢠Product Positioning and Messaging: Defining Product Value Proposition, Creating Compelling Messaging, Positioning Products for Maximum Reach and Impact
⢠Product Launch Strategies: Planning Successful Product Launches, Leveraging Marketing Channels, Coordinating Internal Teams and External Partners
⢠Demand Generation and Lead Nurturing: Creating Effective Demand Generation Campaigns, Nurturing Leads through the Sales Funnel, Measuring Campaign Performance
⢠Product Lifecycle Management: Managing Products through their Entire Lifecycle, Understanding When and How to Sunset Products
⢠Product Marketing Metrics and Analytics: Identifying Key Metrics, Measuring Success, Using Data to Inform Decision Making
⢠Collaborating with Sales and Customer Success Teams: Building Strong Relationships, Aligning on Goals and Strategies, Creating Effective Sales Enablement Materials
⢠Emerging Trends in Product Marketing: Exploring New and Emerging Trends, Understanding How to Leverage New Technologies and Approaches
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