Executive Development Programme in Product Strategy Refinement
-- ViewingNowThe Executive Development Programme in Product Strategy Refinement is a certificate course designed to enhance professionals' ability to create and execute effective product strategies. This program emphasizes the importance of understanding market trends, customer needs, and competitive landscape in refining product plans for business growth.
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⢠Product Strategy Foundation: Understanding the basics of product strategy, its importance, and the role of refinement in achieving business goals.
⢠Market Research and Analysis: Techniques for gathering and interpreting market data to inform product strategy refinement.
⢠Competitive Analysis: Identifying and analyzing competitors to gain insights for product strategy refinement.
⢠Customer Segmentation and Profiling: Strategies for segmenting customers, understanding their needs, and creating targeted product offerings.
⢠Product Roadmapping: Techniques for creating and managing a product roadmap to guide refinement efforts.
⢠Go-to-Market Strategy: Developing a go-to-market strategy for refined products to ensure successful launches.
⢠Product Lifecycle Management: Understanding the product lifecycle and how to manage refinement efforts within this context.
⢠Data-Driven Decision Making: Utilizing data to inform product strategy refinement decisions.
⢠Stakeholder Communication: Strategies for effectively communicating product strategy refinement efforts to stakeholders.
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