Executive Development Programme in Consumer Electronics Product Strategy Management
-- ViewingNowThe Executive Development Programme in Consumer Electronics Product Strategy Management is a certificate course designed to empower professionals with the strategic skills necessary to thrive in the rapidly evolving consumer electronics industry. This programme emphasizes the importance of understanding market trends, consumer behavior, and technological innovations in formulating effective product strategies.
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⢠Market Research and Analysis: Understanding consumer needs, market trends, and competitive landscape in the consumer electronics industry.
⢠Product Development Process: Designing, prototyping, testing, and manufacturing consumer electronics products.
⢠Consumer Electronics Regulations and Standards: Compliance with safety, environmental, and performance regulations and standards.
⢠Product Strategy Formulation: Defining the target market, value proposition, pricing, positioning, and promotion strategies.
⢠Go-to-Market Planning: Developing distribution channels, sales plans, and marketing campaigns for the successful launch of new products.
⢠Product Lifecycle Management: Managing the entire product lifecycle from introduction, growth, maturity, to decline stages.
⢠Product Portfolio Management: Balancing the product portfolio to maximize revenue, profitability, and market share.
⢠Collaboration with Stakeholders: Working with suppliers, manufacturers, retailers, and customers to ensure successful product launches and customer satisfaction.
⢠Data Analysis and Metrics: Using data analytics tools and techniques to measure product performance, market share, and customer satisfaction.
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