Professional Certificate in Strategic Planning: Growth Strategies
-- ViewingNowThe Professional Certificate in Strategic Planning: Growth Strategies is a comprehensive course designed to equip learners with essential skills for career advancement. This program emphasizes the importance of developing and implementing effective growth strategies that drive business success.
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⢠Unit 1: Introduction to Strategic Planning – Understanding the fundamental concepts and processes of strategic planning, including the role of growth strategies in achieving organizational goals.
⢠Unit 2: Market Analysis – Identifying and evaluating market trends, opportunities, and competition to inform growth strategies.
⢠Unit 3: SWOT Analysis & PESTLE Analysis – Assessing the internal strengths and weaknesses, as well as external opportunities and threats to inform strategic decisions.
⢠Unit 4: Blue Ocean Strategy – Exploring the concept of creating uncontested market space through innovation and differentiation.
⢠Unit 5: Growth Strategy Frameworks – Examining various growth strategy frameworks, including Ansoff's Matrix, BCG Matrix, and the GE-McKinsey Nine-Box Matrix, to guide strategic planning.
⢠Unit 6: Mergers, Acquisitions, and Partnerships – Understanding the rationale, benefits, and challenges of mergers, acquisitions, and partnerships as growth strategies.
⢠Unit 7: Organic Growth Strategies – Exploring strategies for achieving growth through internal efforts, such as product development, market penetration, and market development.
⢠Unit 8: International Growth Strategies – Examining the opportunities and challenges of expanding into international markets as part of growth strategies.
⢠Unit 9: Implementation and Monitoring of Growth Strategies – Developing action plans, setting performance indicators, and monitoring progress to ensure successful implementation of growth strategies.
⢠Unit 10: Strategic Planning for Sustainable Growth – Balancing short-term and long-term growth objectives, while considering the environmental, social, and governance (ESG) factors in strategic planning.
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