Executive Development Programme in Digital Marketing Analytics: Results-Oriented Approaches
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⢠Introduction to Digital Marketing Analytics: Understanding the basics of digital marketing analytics, its importance, and how it can be used to drive business results.
⢠Data Analysis Tools and Techniques: Exploring different data analysis tools and techniques, including data visualization, segmentation, and attribution modeling.
⢠Web Analytics: Diving into web analytics, including metrics such as bounce rate, conversion rate, and traffic sources.
⢠Social Media Analytics: Understanding how to analyze social media data, including engagement rates, reach, and conversions.
⢠Email Marketing Analytics: Learning how to analyze email marketing data, including open rates, click-through rates, and conversions.
⢠Search Engine Marketing Analytics: Exploring how to analyze search engine marketing data, including keyword performance, ad copy testing, and landing page optimization.
⢠Mobile Marketing Analytics: Understanding how to analyze mobile marketing data, including app usage, push notifications, and in-app purchases.
⢠Data-Driven Decision Making: Learning how to use data to make informed decisions, including how to create and interpret data-driven reports.
⢠Results-Oriented Approaches: Exploring results-oriented approaches to digital marketing analytics, including setting KPIs, tracking progress, and optimizing campaigns for better results.
⢠Case Studies and Real-World Examples: Analyzing real-world examples and case studies to understand how digital marketing analytics can be applied in different industries and scenarios.
⢠Ethics in Data Analysis: Discussing the ethical considerations of data analysis, including data privacy, security, and consent.
⢠Future Trends in Digital Marketing Analytics: Exploring the future trends and developments in digital marketing analytics, including artificial intelligence, machine learning, and predictive analytics.
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