Executive Development Programme in Digital Strategy Planning: Roadmap Creation
-- ViewingNowThe Executive Development Programme in Digital Strategy Planning: Roadmap Creation certificate course empowers professionals to navigate the complexities of the digital landscape. In an era where businesses are rapidly digitizing, there is an increasing demand for experts who can create effective digital strategies.
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⢠Digital Strategy Planning: This unit covers the basics of creating a digital strategy plan, including setting goals, identifying target audiences, and selecting appropriate channels.
⢠Market Research and Analysis: This unit focuses on gathering and analyzing data to inform digital strategy planning, including understanding the competitive landscape and identifying market trends.
⢠Data-Driven Decision Making: This unit covers how to use data and analytics to inform digital strategy planning and measure the success of digital campaigns.
⢠Digital Channel Selection: This unit covers the different digital channels available, such as social media, email, and mobile, and how to select the most appropriate channels for a given campaign.
⢠Content Marketing Strategy: This unit covers the planning and creation of content for digital campaigns, including blog posts, videos, and infographics.
⢠Digital Advertising: This unit covers the basics of digital advertising, including pay-per-click (PPC) and display advertising.
⢠Digital Marketing Metrics and KPIs: This unit covers the key performance indicators (KPIs) used to measure the success of digital campaigns and how to track and analyze them.
⢠Digital Transformation: This unit covers the process of integrating digital technology into all areas of a business, resulting in fundamental changes to how the business operates and how it delivers value to customers.
⢠Digital Roadmap Creation: This unit covers the steps involved in creating a digital roadmap, including defining the vision, setting objectives, and creating an action plan.
Please note that these are suggested units, and the final curriculum will depend on the specific needs and goals of the Executive Development Programme.
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