Advanced Certificate in Online Customer Acquisition: Conversion Techniques
-- ViewingNowThe Advanced Certificate in Online Customer Acquisition: Conversion Techniques is a comprehensive course designed to equip learners with advanced skills in online customer acquisition and conversion. This certificate program focuses on proven strategies and techniques to convert website visitors into loyal customers.
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⢠Understanding Customer Acquisition Funnel: An in-depth study of the customer acquisition process, from identifying target audiences to converting them into paying customers. This unit will cover the importance of understanding the customer journey, touchpoints, and the role of marketing in each stage. ⢠Effective Landing Page Design: This unit will focus on designing high-converting landing pages that persuade visitors to take action. Students will learn about the principles of persuasive design, optimization techniques, and A/B testing. ⢠SEO for Customer Acquisition: An exploration of search engine optimization (SEO) strategies for driving organic traffic to websites and converting visitors into customers. Topics covered include keyword research, on-page optimization, link building, and analytics. ⢠Paid Advertising and Retargeting: This unit will cover various paid advertising channels, including pay-per-click (PPC), social media ads, and display ads. Students will learn about ad targeting, optimization, and conversion tracking. The unit will also cover retargeting strategies to re-engage website visitors who did not convert on their first visit. ⢠Email Marketing and Automation: An in-depth study of email marketing best practices and automation techniques for customer acquisition. Students will learn about list building, segmentation, personalization, and automation workflows. ⢠Social Media Marketing and Influencer Outreach: This unit will cover social media marketing strategies for customer acquisition, including organic and paid social media tactics. Students will also learn about influencer outreach and collaboration techniques for expanding reach and driving conversions. ⢠Content Marketing and Storytelling: An exploration of content marketing strategies for customer acquisition. Students will learn about the power of storytelling, content creation, and distribution techniques for engaging target audiences and converting them into customers. ⢠Conversion Rate Optimization (CRO): This unit will cover various CRO techniques, including user research, usability testing, and data analysis. Students will learn about A/B testing, multivariate testing, and conversion tracking. ⢠Customer Lifetime Value (CLV) and Retention: An exploration of customer lifetime value (CLV) and retention strategies for maximizing revenue and reducing churn. Students will learn about customer segmentation, loyalty programs, and win-back strategies.
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