Global Certificate in Online Retail Strategies for Success
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⢠Global E-commerce Trends: Understanding the current state and future projections of global e-commerce, including mobile commerce, social commerce, and cross-border sales. ⢠Website Design and User Experience: Best practices for creating an effective online retail website, including user interface design, navigation, and site search. ⢠Digital Marketing Strategies: Overview of digital marketing channels and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing. ⢠Social Media and Influencer Marketing: Leveraging social media platforms and influencers to increase brand awareness and drive sales. ⢠Customer Relationship Management: Building and maintaining customer relationships through effective communication, personalization, and loyalty programs. ⢠Payment and Security: Overview of payment gateways, fraud prevention, and data security best practices. ⢠Logistics and Fulfillment: Managing inventory, order fulfillment, and shipping to ensure timely and accurate delivery. ⢠Analytics and Data-Driven Decision Making: Using data analytics tools to track and analyze e-commerce performance, and making data-driven decisions to optimize sales and customer experience. ⢠Global Regulations and Compliance: Understanding the legal and regulatory requirements for global e-commerce, including data privacy, taxes, and customs. ⢠Ethics and Corporate Social Responsibility: Addressing ethical concerns in e-commerce, such as sustainability, accessibility, and fair trade.
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