Executive Development Programme in Global Market Entry Development for Success
-- ViewingNowThe Executive Development Programme in Global Market Entry Development for Success is a certificate course designed to empower professionals with the skills necessary to excel in today's globalized business landscape. This program is critical for anyone seeking to expand their organization's reach and increase profitability through strategic global market entry.
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⢠Global Market Entry Strategies – This unit covers the various strategies and approaches for entering global markets, including exporting, licensing, franchising, joint ventures, and direct investment. Emphasis will be placed on understanding the market entry mode that best aligns with the company's resources, objectives, and risk tolerance.
⢠Market Research & Analysis – This unit focuses on the techniques and tools used to conduct market research and analysis to support global market entry decisions. Topics covered include market segmentation, targeting, and positioning, as well as methods for gathering and analyzing market data.
⢠Cross-Cultural Communication – This unit explores the impact of cultural differences on global business communication and negotiations. Participants will learn how to communicate effectively across cultures, avoiding common pitfalls and misunderstandings.
⢠Legal and Regulatory Environment – This unit covers the legal and regulatory frameworks that impact global market entry, including international trade laws, intellectual property protection, and product compliance regulations.
⢠International Trade Finance – This unit focuses on the financial aspects of global market entry, including methods for financing international trade, managing foreign exchange risk, and managing payment terms and collections.
⢠Global Supply Chain Management – This unit explores the challenges and opportunities associated with managing global supply chains, including logistics, inventory management, and supplier relationship management.
⢠Risk Management – This unit covers the risks associated with global market entry and strategies for managing those risks, including political risk, currency risk, and operational risk.
⢠Marketing and Sales in Global Markets – This unit focuses on the unique challenges and opportunities associated with marketing and selling products and services in global markets, including adapting to local preferences and regulations.
⢠Global Leadership and Talent Development – This unit explores the role of leadership in global market entry and the importance of developing talent to support global growth. Topics covered include cross-cultural leadership, virtual team management, and global talent acquisition and
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