Global Certificate in Programmatic Advertising: Smart Systems
-- ViewingNowThe Global Certificate in Programmatic Advertising: Smart Systems course is a comprehensive program designed to meet the surging industry demand for experts in programmatic advertising. This course equips learners with essential skills needed to advance their careers in digital marketing and advertising.
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⢠Introduction to Programmatic Advertising & Smart Systems
⢠Understanding Ad Exchanges & Supply-Side Platforms (SSPs)
⢠Demand-Side Platforms (DSPs) & Ad Networks
• Data Management Platforms (DMPs) & Audience Targeting
• Programmatic Ad Formats & Creative Executions
• Real-Time Bidding (RTB) & Bid Strategies
• Fraud Detection & Viewability in Programmatic Advertising
• Cross-Device Tracking & Attribution Modeling
• Legal & Ethical Considerations in Programmatic Advertising
• Capstone Project: Designing a Programmatic Advertising Campaign
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