Executive Development Programme in Online Advertising Effectiveness
-- ViewingNowThe Executive Development Programme in Online Advertising Effectiveness is a certificate course that holds immense importance in today's digital marketing landscape. With the rapid shift towards online advertising, there's an increasing industry demand for professionals who can effectively measure and optimize advertising effectiveness.
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⢠Understanding Online Advertising: Fundamentals of online advertising, different types of online ads, and benefits of online advertising.
⢠Online Advertising Metrics: Key performance indicators (KPIs) for online advertising, metrics for measuring ad effectiveness, and data analysis techniques.
⢠Targeting and Personalization: Audience segmentation, targeting strategies, and personalization techniques in online advertising.
⢠Programmatic Advertising: Overview of programmatic advertising, its benefits, and how to set up and optimize programmatic campaigns.
⢠Search Engine Marketing (SEM): Introduction to SEM, keyword research, ad creation, and campaign optimization.
⢠Social Media Advertising: Overview of social media advertising, ad formats, targeting options, and performance measurement.
⢠Display Advertising: Introduction to display advertising, ad formats, and best practices for creating and optimizing display ads.
⢠Mobile Advertising: Overview of mobile advertising, ad formats, and best practices for creating and optimizing mobile ads.
⢠Email Marketing: Introduction to email marketing, best practices for creating and optimizing email campaigns, and measuring email marketing effectiveness.
⢠Cross-Channel Advertising: Overview of cross-channel advertising, its benefits, and best practices for creating and optimizing cross-channel campaigns.
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