Global Certificate in Ad Platform Targeting Strategies
-- ViewingNowThe Global Certificate in Ad Platform Targeting Strategies is a comprehensive course designed to empower learners with the essential skills needed to thrive in the dynamic world of digital advertising. This course focuses on the importance of targeting strategies in ad platforms, teaching learners how to optimize campaigns, reach the right audience, and maximize return on investment.
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⢠Unit 1: Introduction to Ad Platform Targeting Strategies
⢠Unit 2: Understanding Audience Segmentation and Profiling
⢠Unit 3: Demographic Targeting: Age, Gender, Location & Language
⢠Unit 4: Interest-Based and Behavioral Targeting
⢠Unit 5: Contextual Targeting: Keywords, Topics & Placements
⢠Unit 6: Retargeting and Remarketing Techniques
⢠Unit 7: Cross-Device and Cross-Channel Targeting Strategies
⢠Unit 8: Leveraging Artificial Intelligence and Machine Learning
⢠Unit 9: Measuring and Optimizing Ad Platform Targeting Performance
⢠Unit 10: Industry Trends and Future Perspectives in Ad Targeting
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