Global Certificate in Display Ad Techniques
-- ViewingNowThe Global Certificate in Display Ad Techniques is a comprehensive course designed to meet the growing industry demand for digital advertising expertise. This certificate program equips learners with essential skills to create and manage effective display ad campaigns, driving higher engagement and conversion rates.
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⢠Display Ad Fundamentals: Understanding the basics of display advertising, including ad formats, buying models, and key players in the industry. ⢠Ad Design and Production: Creating effective display ads, including best practices for design, copywriting, and image selection. ⢠Targeting and Segmentation: Identifying and reaching target audiences through demographics, interests, behaviors, and contextual targeting. ⢠Campaign Planning and Management: Developing and executing a comprehensive display ad strategy, including setting goals, measuring performance, and optimizing campaigns. ⢠Programmatic Advertising: Automating the buying and placement of display ads, including real-time bidding, private marketplaces, and programmatic direct. ⢠Data Analytics and Reporting: Analyzing and reporting on display ad performance, including metrics, attribution, and data visualization. ⢠Cross-Device and Cross-Channel Strategies: Reaching consumers across devices and channels, including mobile, video, native, and social advertising. ⢠Ad Fraud and Viewability: Identifying and combating ad fraud, viewability issues, and brand safety concerns. ⢠Ethics and Compliance: Understanding and adhering to industry standards, regulations, and best practices for display advertising, including privacy and data protection.
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