Certificate in Ad IP Risk Management
-- ViewingNowThe Certificate in Ad IP Risk Management is a comprehensive course designed to address the growing need for expertise in advertising intellectual property (Ad IP) risk management. This program emphasizes the importance of protecting brand integrity and preventing revenue loss due to advertising fraud, piracy, and inappropriate content.
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⢠Introduction to Ad IP Risk Management
⢠Understanding Ad Fraud: Bots, Click Farms, and Malvertising
⢠Ad Verification and Brand Safety Fundamentals
⢠Viewability Metrics and Best Practices
⢠Strategies to Combat Ad Fraud and Protect Your Ad Budget
⢠Implementing Effective Ad IP Risk Management Policies
⢠Measuring and Analyzing Ad IP Risk Management Performance
⢠Legal and Compliance Considerations in Ad IP Risk Management
⢠Industry Trends and Future Perspectives in Ad IP Risk Management
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