Global Certificate in Digital Ads Optimization
-- ViewingNowThe Global Certificate in Digital Ads Optimization is a comprehensive course designed to meet the growing industry demand for digital advertising expertise. This certificate program equips learners with essential skills to create, manage, and optimize digital ad campaigns across various platforms, including Google, Facebook, and Instagram.
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⢠Unit 1: Introduction to Digital Ads Optimization
⢠Unit 2: Understanding Key Performance Indicators (KPIs) in Digital Advertising
⢠Unit 3: Platform-Specific Ad Optimization (Google Ads, Facebook Ads, etc.)
⢠Unit 4: Audience Segmentation and Targeting Strategies
⢠Unit 5: Crafting High-Performing Ad Copy and Visuals
⢠Unit 6: A/B Testing and Experimentation in Digital Ads
⢠Unit 7: Leveraging Remarketing and Retargeting Campaigns
⢠Unit 8: Utilizing Data Analytics for Ad Performance Insights
⢠Unit 9: Budgeting and Bid Management Techniques
⢠Unit 10: Industry Trends and Future Developments in Digital Ads Optimization
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