Professional Certificate in Ad Performance Metrics Analysis Analysis
-- ViewingNowThe Professional Certificate in Ad Performance Metrics Analysis is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This program focuses on the critical analysis of ad performance metrics, providing learners with the knowledge and tools to measure and optimize advertising campaigns for maximum impact.
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⢠Ad Metrics Fundamentals
⢠Understanding Key Ad Performance Indicators (KPIs)
⢠Introduction to Click-Through Rate (CTR) and Cost-Per-Click (CPC)
⢠Analyzing Conversion Rate and Cost-Per-Acquisition (CPA)
⢠Impressions, Frequency, and Reach
⢠Advanced Techniques in Attribution Modeling
⢠Leveraging Data Visualization Tools for Ad Performance Analysis
⢠Incorporating Ad Metrics into Broader Marketing Strategies
⢠Best Practices in Ad Metrics Reporting and Presentation
⢠Case Studies in Ad Metrics Analysis and Optimization
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