Executive Development Programme in Display Ad Best Practices
-- ViewingNowThe Executive Development Programme in Display Ad Best Practices certificate course is a comprehensive training program designed to enhance the skills of marketing professionals in creating effective display advertisements. This course highlights the importance of display ads in today's digital marketing landscape and the best practices to create impactful campaigns.
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⢠Understanding Display Advertising: An overview of display ads, including definitions, benefits, and best practices.
⢠Targeting and Segmentation: Strategies for identifying and reaching target audiences, including programmatic advertising and audience segmentation.
⢠Creative Best Practices: Guidelines for creating effective display ads, including design, messaging, and formatting.
⢠Performance Metrics and Analytics: Key metrics for measuring the success of display ad campaigns, including click-through rates, conversion rates, and return on investment.
⢠Data-Driven Decision Making: Using data and analytics to inform display ad strategy and optimization.
⢠Mobile Display Advertising: Best practices for creating and delivering display ads on mobile devices, including responsive design and mobile-specific ad formats.
⢠Video Advertising: Overview of video advertising, including pre-roll, mid-roll, and post-roll ads, as well as native video advertising.
⢠Cross-Channel Advertising: Strategies for integrating display advertising with other marketing channels, such as email, social media, and search engine marketing.
⢠Ethical Considerations: Ethical considerations for display advertising, including privacy, transparency, and ad fraud.
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