Global Certificate in Video Performance Strategies
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⢠Video Performance Metrics: Understanding key metrics such as view count, average watch time, click-through rate, and engagement rate to measure the success of video content.
⢠Video Optimization Techniques: Strategies to optimize video titles, descriptions, tags, and thumbnails for discoverability and watch time.
⢠Audience Building and Retention: Techniques to build and engage with a loyal audience, including calls-to-action, annotations, and playlists.
⢠Video Content Planning and Production: Best practices for planning, scripting, filming, and editing video content for maximum impact.
⢠Video Analytics and Insights: Analyzing video data and insights to inform future video strategy and decision-making.
⢠Video Advertising and Monetization: Strategies for monetizing video content, including ad formats, sponsorships, and product placement.
⢠Cross-platform Video Strategy: Developing a cohesive video strategy across multiple platforms, such as YouTube, Vimeo, Facebook, and Instagram.
⢠Video for Social Media: Creating and optimizing video content for social media platforms, including live video and stories.
⢠Video SEO and Discoverability: Strategies to improve video discoverability through search engine optimization and metadata optimization.
⢠Video Accessibility and Inclusivity: Best practices for creating accessible and inclusive video content, such as captions, transcripts, and audio descriptions.
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