Certificate in Marketing Mentorship Excellence
-- ViewingNowThe Certificate in Marketing Mentorship Excellence is a comprehensive course designed to empower learners with essential marketing skills for career advancement. This course focuses on industry-demand skills, including digital marketing, content creation, social media strategy, and data analysis.
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GBP £ 140
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⢠Understanding Marketing Fundamentals • This unit covers the basic concepts and principles of marketing, including the marketing mix, target marketing, and marketing strategy.
⢠Digital Marketing • This unit explores the various digital marketing channels, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.
⢠Content Marketing • This unit focuses on the creation and distribution of valuable, relevant, and consistent content to attract and engage a target audience, with the goal of driving profitable customer action.
⢠Brand Management • This unit covers the development and management of a strong and consistent brand identity, including brand positioning, messaging, and visual identity.
⢠Customer Relationship Management (CRM) • This unit explores the use of CRM systems and strategies to manage and improve relationships with customers, including lead generation, sales, and customer service.
⢠Marketing Analytics • This unit covers the use of data and analytics to measure and improve marketing performance, including key performance indicators (KPIs), attribution modeling, and A/B testing.
⢠Marketing Ethics • This unit covers the ethical considerations in marketing, including truth in advertising, privacy, and consumer protection.
⢠Marketing Planning • This unit covers the development of a comprehensive marketing plan, including setting goals and objectives, conducting market research, and creating a marketing budget.
⢠Integrated Marketing Communications (IMC) • This unit covers the coordination and integration of all marketing communications channels, including advertising, public relations, and sales promotions, to deliver a consistent and effective message to the target audience.
⢠Marketing for Small Business • This unit covers the unique challenges and opportunities of marketing for small businesses, including budget constraints, limited resources, and the importance of building a strong local presence.
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