Executive Development Programme in Functional Sportswear Branding
-- ViewingNowThe Executive Development Programme in Functional Sportswear Branding is a certificate course designed to meet the growing demand for experts in the dynamic sportswear industry. This programme emphasizes the importance of functional branding in creating successful and enduring sportswear brands, delving into topics such as market research, product innovation, consumer behavior, and strategic marketing.
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⢠Sportswear Industry Analysis: Understanding the market, trends, and competition in the functional sportswear industry.
⢠Brand Positioning: Defining and establishing a unique and differentiated brand identity in the marketplace.
⢠Product Development: Creating functional sportswear products that meet the needs and wants of target customers.
⢠Marketing Strategy: Developing and executing effective marketing campaigns to reach and engage with the target audience.
⢠Retail Strategy: Maximizing visibility and sales through strategic retail partnerships and distribution channels.
⢠Digital Branding: Leveraging digital platforms and technologies to build and enhance the brand's online presence.
⢠Sustainability in Sportswear: Incorporating sustainable practices and materials into the brand's operations and products.
⢠Financial Management: Managing the financial aspects of the business, including budgeting, forecasting, and financial reporting.
⢠Leadership and Team Building: Developing leadership skills and building a high-performing team to drive the brand's success.
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