Executive Development Programme in Activewear Retail Strategies
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⢠Understanding the Activewear Market: An overview of the activewear market, its size, growth drivers, trends, and key players. This unit should cover the unique aspects of selling activewear, such as the importance of fit, function, and fashion.
⢠Consumer Behavior in Activewear: An analysis of consumer preferences, buying habits, and trends in the activewear market. This unit should explore how to segment the activewear market, identify target customers, and create customer personas.
⢠Product Development and Design: A deep dive into the product development process, from ideation to production. This unit should cover material selection, fit testing, and design trends in activewear.
⢠Marketing and Branding Strategies: An exploration of marketing and branding strategies for activewear retailers. This unit should cover social media marketing, influencer partnerships, and brand positioning.
⢠Retail Operations and Supply Chain Management: An overview of retail operations and supply chain management, with a focus on activewear retail. This unit should cover inventory management, fulfillment, and logistics.
⢠Sustainability in Activewear Retail: An examination of sustainability in activewear retail, including the use of sustainable materials, ethical manufacturing practices, and circular economy principles.
⢠Financial Management for Activewear Retailers: A review of financial management principles for activewear retailers, including revenue forecasting, budgeting, and cost management.
⢠Retail Technology and Innovation: An exploration of the latest retail technology and innovation in the activewear market. This unit should cover e-commerce platforms, mobile apps, and data analytics.
⢠Leadership and Management in Activewear Retail: A discussion of leadership and management principles for activewear retail executives. This unit should cover team building, communication, and strategic planning.
Note: The units and descriptions provided above are just examples and can be modified based on the specific needs and goals of the Executive Development Programme.
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