Executive Development Programme in Market Analysis for Forecasting
-- ViewingNowThe Executive Development Programme in Market Analysis for Forecasting is a certificate course designed to empower professionals with the skills to analyze market trends and make informed predictions. This program is crucial in today's data-driven economy, where businesses rely on accurate forecasts to make strategic decisions.
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⢠Introduction to Market Analysis – Understanding the basics of market analysis, its importance, and the data collection methods.
⢠Market Segmentation and Targeting – Identifying and segmenting the market, targeting the right audience, and understanding their needs and preferences.
⢠Competitor Analysis – Analyzing the competition, their strengths, weaknesses, opportunities, and threats (SWOT analysis).
⢠Market Trends and Forecasting – Identifying and understanding market trends, and using statistical methods and data analysis techniques to forecast future market conditions.
⢠Market Research Methods – Quantitative and qualitative research methods, surveys, focus groups, and online research tools.
⢠Consumer Behavior – Understanding consumer behavior, decision-making process, and buying habits.
⢠Product Positioning and Branding – Positioning products in the market, creating a unique value proposition, and building a strong brand identity.
⢠Marketing Metrics and Analytics – Measuring the success of marketing campaigns, tracking key performance indicators (KPIs), and using data to make informed decisions.
⢠Marketing Strategy and Planning – Developing a comprehensive marketing strategy, setting goals, and creating a marketing plan.
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