Executive Development Programme in Crisis Communication for Transportation
-- ViewingNowThe Executive Development Programme in Crisis Communication for Transportation is a critical certificate course designed to empower professionals in the transportation industry. This programme focuses on enhancing communication skills during crisis situations, an area of increasing importance in today's complex and interconnected world.
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⢠Crisis Communication Fundamentals: Understanding the importance of effective communication during a crisis, developing key messages, and identifying stakeholders.
⢠Transportation Crisis Case Studies: Analysis of past transportation crises and their impact on reputation and public trust, including aviation, rail, road, and maritime incidents.
⢠Media Relations in Crisis: Strategies for managing interactions with the media during a crisis, including press conferences, interviews, and social media.
⢠Stakeholder Engagement: Techniques for engaging with key stakeholders, including employees, customers, regulators, and the wider public, during a crisis.
⢠Crisis Preparedness: Developing a crisis communication plan, including risk assessment, scenario planning, and training.
⢠Digital Crisis Communication: Utilizing digital channels for crisis communication, including social media, email, and mobile apps.
⢠Crisis Leadership: Understanding the role of leadership in crisis communication, including decision-making, accountability, and empathy.
⢠Reputation Management: Strategies for protecting and restoring reputation following a crisis, including monitoring, evaluation, and continuous improvement.
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