Executive Development Programme in Digital Brand Management: Reputation Building
-- ViewingNowThe Executive Development Programme in Digital Brand Management: Reputation Building is a certificate course that holds immense importance in today's digital era. With the rapid growth of online platforms, managing and building a brand's reputation digitally has become crucial for businesses.
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⢠Digital Branding Fundamentals: Understanding the basics of digital branding, its importance, and how it differs from traditional branding.
⢠Online Reputation Management (ORM): Learning the principles and best practices of ORM, including monitoring, repairing, and building a positive online presence.
⢠Search Engine Optimization (SEO): Exploring the role of SEO in digital brand management, including keyword research, on-page and off-page optimization, and local SEO.
⢠Social Media Management: Delving into the world of social media platforms, understanding how to create and manage engaging content, and analyzing platform-specific strategies.
⢠Content Marketing: Emphasizing the value of high-quality content, content strategy development, and distribution channels for brand visibility and reputation building.
⢠Email Marketing: Discovering the power of email marketing for brand engagement, list building, and automation techniques.
⢠Influencer Marketing: Examining the potential of influencer collaborations, identifying suitable partners, and negotiating successful campaigns.
⢠Data Analytics for Digital Brand Management: Harnessing the power of data to measure performance, identify trends, and optimize strategies for reputation building.
⢠Crisis Management in Digital Branding: Preparing for and managing potential digital crises, including guidelines for communication, escalation procedures, and recovery strategies.
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