Executive Development Programme in Pinterest Ad Targeting Strategies
-- ViewingNowThe Executive Development Programme in Pinterest Ad Targeting Strategies certificate course is a comprehensive training program designed to equip learners with advanced skills in Pinterest ad targeting. This course is crucial in today's digital marketing landscape, where businesses are increasingly leveraging Pinterest's vast user base for advertising.
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⢠Understanding Pinterest: An overview of Pinterest as a platform, its user base, and how it differs from other social media sites. ⢠Pinterest Advertising: Introduction to Pinterest's advertising offerings, including Promoted Pins, Video Pins, and Shopping Pins. ⢠Setting Up a Pinterest Ads Account: Step-by-step instructions for setting up a Pinterest Ads Manager account, including billing information and campaign creation. ⢠Targeting Strategies: Overview of Pinterest's targeting options, including demographics, interests, keywords, and Actalike audiences. ⢠Keyword Targeting: In-depth look at Pinterest's keyword targeting, including how to research keywords, how to use negative keywords, and how to optimize bids. ⢠Interest Targeting: Explanation of Pinterest's interest-based targeting, including how to find relevant interests and how to combine interests with other targeting options. ⢠Demographic Targeting: Overview of Pinterest's demographic targeting options, including gender, location, and device targeting. ⢠Actalike Audiences: Explanation of Pinterest's Actalike audiences, how they differ from Lookalike audiences, and how to create them. ⢠Conversion Tracking: Overview of Pinterest's conversion tracking options, including how to set up conversion tracking and how to use it to optimize campaigns. ⢠Measuring Success: Introduction to Pinterest's analytics tools, including how to use them to measure campaign performance and how to use that data to inform future campaigns.
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