Global Certificate in Sensory Marketing Insights
-- ViewingNowThe Global Certificate in Sensory Marketing Insights is a comprehensive course designed to equip learners with the essential skills needed to excel in the field of sensory marketing. This course highlights the importance of understanding consumer sensory perceptions and how they impact buying decisions.
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⢠Introduction to Sensory Marketing: Understanding the role of sensory cues in marketing communication, sensory systems and their relevance to consumer behavior.
⢠Sensory Branding: Developing a sensory brand strategy, sensory identity and creating sensory experiences for consumers.
⢠Visual Sensory Marketing: Exploring the impact of color, lighting, and visual cues on consumer perception and decision making.
⢠Auditory Sensory Marketing: Examining the role of sound, music, and silence in branding, consumer emotions, and behavior.
⢠Olfactory Sensory Marketing: Understanding the power of scent and its impact on consumer preferences, memory, and mood.
⢠Tactile and Haptic Sensory Marketing: Exploring the role of touch and texture in consumer experiences, brand perception and preferences.
⢠Taste and Gustatory Sensory Marketing: Examining the impact of taste and flavor on consumer preferences, satisfaction, and loyalty.
⢠Multisensory Integration in Marketing: Exploring the interaction between different sensory cues and its impact on consumer perception and decision making.
⢠Ethical Considerations in Sensory Marketing: Understanding the ethical implications of sensory marketing and its impact on consumer autonomy, privacy, and well-being.
⢠Research Methods in Sensory Marketing: Developing a research design, collecting and analyzing sensory marketing data, and interpreting results.
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