Global Certificate in Legal Tech Tech Marketing Strategies
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⢠Legal Tech Fundamentals: Understanding the legal tech landscape, current trends, and the role of technology in the legal industry.
⢠Marketing Basics: Introduction to marketing principles, digital marketing, and the unique considerations for marketing legal tech products.
⢠Buyer Personas & Customer Journey: Defining target audiences, creating buyer personas, and mapping the customer journey in legal tech marketing.
⢠Content Marketing for Legal Tech: Developing and implementing a content marketing strategy to attract, engage, and retain legal tech customers.
⢠Social Media & Community Management: Leveraging social media platforms and building online communities to promote legal tech products.
⢠Email Marketing & Lead Nurturing: Building an email list, crafting effective email campaigns, and nurturing leads in the legal tech space.
⢠Search Engine Optimization (SEO): Optimizing legal tech websites and content for search engines to increase visibility and attract organic traffic.
⢠Data Analysis & Metrics: Measuring and analyzing marketing performance, setting key performance indicators (KPIs), and making data-driven decisions.
⢠Legal Tech Ethics & Compliance: Understanding the ethical implications and legal requirements for marketing legal tech products and services.
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