Certificate in Sports Business Management Essentials: Industry Insights
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⢠Sports Industry Overview: An introductory unit covering the structure, key players, and economic impact of the sports industry. This unit will provide a solid foundation for understanding the context of sports business management.
⢠Marketing in Sports Business: This unit explores marketing principles and strategies specific to sports business management. Topics include branding, sponsorship, digital marketing, and fan engagement.
⢠Finance and Revenue Generation: This unit covers financial management and revenue generation in sports businesses. Students will learn about sources of revenue, budgeting, financial planning, and risk management.
⢠Event Management and Operations: This unit provides an overview of event management and operations in the sports industry. Topics include event planning, logistics, stadium operations, and fan experience.
⢠Legal and Ethical Issues in Sports Business: This unit explores legal and ethical issues in sports business management. Topics include contracts, labor laws, intellectual property, and ethical decision-making.
⢠Sports Analytics and Data Management: This unit covers the role of analytics and data management in sports business management. Topics include data collection, analysis, visualization, and decision-making.
⢠Career Development in Sports Business Management: This unit provides students with resources and strategies for career development in sports business management. Topics include networking, resume building, job search strategies, and industry trends.
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