Executive Development Programme in Sales Targeting: Market Segmentation
-- ViewingNowThe Executive Development Programme in Sales Targeting: Market Segmentation is a certificate course designed to enhance sales professionals' ability to target markets effectively. This programme emphasizes the importance of market segmentation in achieving accurate sales targeting, thereby maximizing revenue and profitability.
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⢠Understanding Sales Targeting: An overview of the importance of sales targeting and its role in business growth. ⢠Market Segmentation Basics: Introduction to market segmentation, types of segmentation, and how it can help improve sales targeting. ⢠Target Market Selection: Identifying and selecting the most profitable target markets for sales efforts. ⢠Customer Profiling: Creating detailed customer profiles to better understand their needs and buying behavior. ⢠Sales Forecasting: Using market segmentation and customer profiling to make accurate sales forecasts. ⢠Product Positioning: Positioning products and services within specific market segments to maximize sales potential. ⢠Sales Channel Selection: Choosing the most effective sales channels to reach target markets. ⢠Performance Metrics: Establishing and tracking performance metrics to measure the success of sales targeting initiatives. ⢠Continuous Improvement: Strategies and techniques for continuously improving sales targeting and market segmentation efforts.
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