Executive Development Programme in Product Development Strategies for Excellence
-- ViewingNowThe Executive Development Programme in Product Development Strategies for Excellence is a certificate course designed to provide learners with essential skills for career advancement in the product development industry. This program focuses on enhancing learners' understanding of cutting-edge product development strategies, tools, and techniques, enabling them to drive innovation and growth in their organizations.
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⢠Product Development Life Cycle: An overview of the product development process, from ideation and conception through to launch and post-launch review. This unit will cover the key stages of product development and the activities that take place within each stage.
⢠Market Research and Analysis: Understanding the market and customer needs is crucial to successful product development. This unit will cover various research techniques, including surveys, focus groups, and competitive analysis, to gather insights and inform product decisions.
⢠Product Strategy: Defining a clear product strategy is essential to ensuring that product development efforts align with business goals. This unit will cover various frameworks and methodologies for developing a product strategy, including market segmentation, targeting, and positioning.
⢠Innovation and Creativity Techniques: Generating new and innovative ideas is a key part of the product development process. This unit will cover various techniques for fostering innovation and creativity, including brainstorming, mind mapping, and design thinking.
⢠Prototyping and Testing: Prototyping and testing are crucial steps in the product development process, allowing teams to validate assumptions and gather feedback. This unit will cover various prototyping techniques, including paper prototyping, digital prototyping, and user testing.
⢠Product Roadmapping: A product roadmap is a high-level visual summary that maps out the vision and direction of a product offering over time. This unit will cover various roadmapping techniques, including lean roadmapping and agile roadmapping.
⢠Product Launch and Go-to-Market Strategies: Bringing a product to market successfully requires careful planning and execution. This unit will cover various go-to-market strategies, including product positioning, messaging, and pricing.
⢠Product Lifecycle Management: Managing a product throughout its entire lifecycle, from conception to retirement, is critical to maximizing its value. This unit will cover various product lifecycle management techniques, including phase-gate models and stage-gate models.
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