Executive Development Programme in Hair Extension Marketing
-- ViewingNowThe Executive Development Programme in Hair Extension Marketing is a certificate course designed to empower professionals with the strategic skills necessary to excel in the dynamic hair extension industry. This program emphasizes the importance of innovative marketing techniques, consumer behavior analysis, and brand development, equipping learners with essential knowledge to drive growth and revenue.
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⢠Hair Extension Industry Overview: Understanding the market size, growth trends, and key segments of the hair extension industry.
⢠Target Market Analysis: Identifying and understanding the ideal customer for hair extension products, including demographics, psychographics, and buying behavior.
⢠Competitive Analysis: Examining the competitive landscape, including key players, market share, and competitive strategies.
⢠Product Knowledge: Learning about the different types of hair extensions, their benefits, and how to position them to customers.
⢠Marketing Mix: Understanding and implementing the 4Ps of marketing (Product, Price, Place, Promotion) in the hair extension market.
⢠Branding and Positioning: Developing a strong brand identity and positioning strategy for hair extension products.
⢠Sales and Distribution Strategies: Identifying and leveraging the most effective sales and distribution channels for hair extension products.
⢠Digital Marketing for Hair Extensions: Utilizing online channels, including social media, email marketing, and search engine optimization, to reach and engage with potential customers.
⢠Measurement and Analysis: Tracking and analyzing marketing metrics to optimize campaigns and improve ROI.
Note: The above list of units is crafted with utmost care and consideration for the Executive Development Programme in Hair Extension Marketing. However, it is advisable to consult a professional course developer or curriculum designer for a more detailed and customized plan.
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