Executive Development Programme in Menu Design Thinking Process
-- ViewingNowThe Executive Development Programme in Menu Design Thinking Process is a certificate course that empowers learners with the essential skills needed to excel in the dynamic food and beverage industry. This programme emphasizes the importance of menus as a crucial aspect of customer experience and business success.
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⢠Menu Psychology: Understanding the psychological factors that influence customers' ordering decisions. ⢠Menu Engineering: Analyzing menu data to optimize menu offerings, pricing, and placement. ⢠Design Thinking Process: Applying design thinking principles to menu creation, from researching customer needs to prototyping and testing. ⢠Visual Menu Design: Creating visually appealing and easy-to-read menus using layout, typography, and color theory. ⢠Menu Item Description: Crafting effective and enticing menu item descriptions that drive sales and enhance the dining experience. ⢠Menu Pricing Strategies: Implementing pricing strategies that maximize profits while maintaining customer value perception. ⢠Menu Sustainability: Designing environmentally friendly and sustainable menus that reduce waste and promote eco-consciousness. ⢠Menu Technology: Utilizing technology, such as digital menus, mobile apps, and online ordering systems, to enhance the menu experience.
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