Global Certificate in Marketing Performance Metrics: KPI Analysis
-- ViewingNowThe Global Certificate in Marketing Performance Metrics: KPI Analysis is a comprehensive course that equips learners with the essential skills to measure and analyze marketing key performance indicators (KPIs). In today's data-driven world, understanding marketing metrics is crucial for making informed business decisions and driving growth.
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⢠Marketing Key Performance Indicators (KPIs) — Understanding the core metrics that matter for measuring marketing success, including conversion rate, customer acquisition cost, customer lifetime value, and more.
⢠Web Analytics — Utilizing tools like Google Analytics to track and analyze website traffic, user behavior, and overall digital marketing performance.
⢠Social Media Metrics — Measuring engagement, reach, and impact across social media platforms to optimize content strategies and brand awareness.
⢠Email Marketing Metrics — Analyzing open rates, click-through rates, and conversion rates to improve email campaigns and nurture leads.
⢠Search Engine Optimization (SEO) Metrics — Tracking keyword rankings, organic traffic, and backlinks to enhance SEO efforts and drive qualified leads.
⢠Pay-Per-Click (PPC) Advertising Metrics — Evaluating cost-per-click, click-through rates, and return on ad spend to optimize PPC campaigns and maximize ROI.
⢠Customer Relationship Management (CRM) Metrics — Leveraging CRM data to measure customer satisfaction, loyalty, and retention, and to inform marketing strategies.
⢠Attribution Modeling — Understanding how different marketing channels contribute to conversions and revenue, and allocating resources accordingly.
⢠Data Visualization & Reporting — Presenting marketing performance metrics in clear, actionable ways to inform decision-making and drive growth.
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