Executive Development Programme in Marketing Plan Analysis
-- ViewingNowThe Executive Development Programme in Marketing Plan Analysis is a certificate course that holds significant importance for marketing professionals seeking to enhance their analytical skills. This programme is designed to equip learners with the ability to critically analyze marketing plans, enabling them to make informed decisions and drive business growth.
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⢠Marketing Plan Analysis: Introduction to the concepts and importance of marketing plan analysis in executive development.
⢠Market Research Techniques: Overview of various market research methods and tools for effective marketing plan analysis.
⢠Competitor Analysis: Understanding the competitive landscape, evaluating competitors' strategies, and identifying opportunities.
⢠Consumer Behavior Analysis: Examining consumer preferences, trends, and insights for informed marketing decisions.
⢠Marketing Mix Analysis: Assessing the optimal balance of product, price, place, and promotion strategies.
⢠Financial Analysis in Marketing: Evaluating marketing performance using financial metrics and key performance indicators (KPIs).
⢠Digital Marketing Analysis: Analyzing digital marketing channels, trends, and best practices for online marketing efforts.
⢠Marketing Strategy Evaluation: Techniques for evaluating marketing strategies, including SWOT analysis, PESTEL analysis, and balanced scorecards.
⢠Marketing Plan Implementation: Best practices for executing marketing plans, monitoring progress, and adjusting strategies as needed.
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