Executive Development Programme in Channel Marketing Planning and Execution
-- ViewingNowThe Executive Development Programme in Channel Marketing Planning and Execution is a certificate course designed to empower professionals with the necessary skills to excel in channel marketing. This program emphasizes the importance of channel marketing strategies in today's complex and evolving business landscape.
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⢠Channel Marketing Strategy: Understanding the role of channel marketing in an organization's overall marketing plan, and how to develop an effective channel marketing strategy.
⢠Channel Partner Management: Identifying, selecting, and managing channel partners to ensure successful execution of the channel marketing plan.
⢠Multi-Channel Marketing: Developing a comprehensive, integrated approach to marketing that leverages multiple channels to reach customers and prospects.
⢠Measuring Channel Performance: Establishing metrics to measure the success of the channel marketing plan, and analyzing performance data to make informed decisions.
⢠Digital Marketing for Channels: Utilizing digital marketing tactics, such as social media, email, and content marketing, to support channel marketing efforts.
⢠Sales Enablement for Channels: Providing channel partners with the tools, resources, and training they need to effectively sell the organization's products and services.
⢠Incentives and Programs for Channels: Designing and implementing incentive programs and other initiatives to motivate and reward channel partners.
⢠Legal and Compliance Considerations for Channels: Understanding legal and compliance considerations when working with channel partners, including contract negotiations and intellectual property protection.
⢠Global Expansion through Channels: Developing and executing a channel marketing plan to support global expansion efforts.
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