Professional Certificate in Brand Performance Metrics: Next-Gen
-- ViewingNowThe Professional Certificate in Brand Performance Metrics: Next-Gen is a comprehensive course designed to equip learners with the essential skills needed to excel in today's data-driven marketing landscape. This certificate course focuses on the importance of brand performance metrics, providing a deep understanding of how to measure and optimize brand performance using next-generation tools and techniques.
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โข Unit 1: Introduction to Brand Performance Metrics
โข Unit 2: Key Performance Indicators (KPIs) for Brand Success
โข Unit 3: Brand Awareness Metrics: Impressions, Reach, and Recall
โข Unit 4: Engagement Metrics: Clicks, Likes, Shares, and Comments
โข Unit 5: Conversion Metrics: Leads, Sales, and ROI
โข Unit 6: Customer Satisfaction Metrics: NPS, CSAT, and CES
โข Unit 7: Social Media Metrics: Sentiment Analysis and Influencer Score
โข Unit 8: Advanced Analytics: Predictive and Prescriptive Analysis
โข Unit 9: Data Visualization: Trends, Patterns, and Insights
โข Unit 10: Strategic Planning: Optimizing Brand Performance Metrics
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