Executive Development Programme in Behavioral Economics for Marketing Strategies
-- ViewingNowThe Executive Development Programme in Behavioral Economics for Marketing Strategies is a certificate course that offers professionals a unique opportunity to delve into the fascinating world of behavioral economics and its direct application in marketing strategies. This programme emphasizes the importance of understanding human behavior, decision-making, and biases to create effective marketing campaigns that resonate with the target audience.
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โข Introduction to Behavioral Economics in Marketing
โข Understanding Consumer Biases and Heuristics
โข The Role of Emotions in Decision Making
โข Behavioral Economics Applications in Pricing Strategies
โข Nudging: Influencing Consumer Behavior Ethically
โข Behavioral Experiments and Data Analysis
โข Designing Effective Marketing Campaigns using Behavioral Economics
โข Case Studies: Successful Marketing Strategies using Behavioral Economics
โข Overcoming Challenges and Ethical Considerations in Behavioral Marketing
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