Advanced Certificate in Online Campaign Performance Metrics
-- ViewingNowThe Advanced Certificate in Online Campaign Performance Metrics is a comprehensive course designed to equip learners with the essential skills needed to excel in the ever-evolving digital marketing landscape. This certificate program focuses on the importance of data-driven decision making and performance metrics in online campaigns, making it increasingly relevant in today's digital-first world.
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โข Advanced Metrics for Online Campaigns
โข Understanding Key Performance Indicators (KPIs)
โข Web Analytics Tools and Techniques
โข Conversion Rate Optimization (CRO) Principles
โข Multi-Channel Attribution Models
โข A/B Testing and Experimentation
โข Advanced Data Analysis for Online Campaigns
โข Customer Lifetime Value (CLV) Analysis
โข Segmentation and Personalization Strategies
โข Reporting and Visualization of Metrics
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