Global Certificate in Marketing Campaign Performance Tracking: Monitoring
-- ViewingNowThe Global Certificate in Marketing Campaign Performance Tracking: Monitoring is a comprehensive course that equips learners with the essential skills needed to excel in the rapidly evolving marketing industry. This certificate course emphasizes the importance of monitoring and tracking marketing campaign performance, a critical aspect of modern marketing strategy.
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โข Campaign Tracking Basics: Introduction to marketing campaign performance tracking, understanding key performance indicators (KPIs), and setting up tracking metrics. โข Google Analytics for Campaign Tracking: Setting up Google Analytics, understanding its features, and implementing campaign tracking using UTM parameters. โข Social Media Campaign Tracking: Monitoring and tracking social media campaigns, understanding social media analytics, and measuring ROI. โข Email Marketing Campaign Tracking: Setting up email marketing campaigns, tracking email opens, clicks, and conversions. โข Paid Advertising Campaign Tracking: Understanding paid advertising campaigns, tracking ad spend, and analyzing ad performance. โข Campaign Data Analysis: Analyzing campaign data, understanding data visualization, and interpreting results. โข Optimizing Campaign Performance: Implementing strategies to optimize campaign performance, A/B testing, and continuous improvement. โข Cross-Channel Campaign Tracking: Tracking campaigns across multiple channels, understanding cross-channel attribution, and measuring overall campaign performance. โข Reporting and Communicating Campaign Results: Creating campaign reports, communicating results to stakeholders, and making data-driven decisions.
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