Professional Certificate in Product Management Communication: Influential Skills
-- ViewingNowThe Professional Certificate in Product Management Communication: Influential Skills course is a vital program designed to enhance communication skills for product managers. With the increasing industry demand for product managers who can effectively communicate and influence, this course is essential for career advancement.
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โข Product Vision and Roadmap: Understanding the product's vision, setting a clear roadmap, and effectively communicating them to stakeholders is crucial for product managers. This unit covers the development of a product vision, aligning it with the company's objectives, creating a strategic roadmap, and communicating these elements to various stakeholders.
โข Stakeholder Management: Product managers need to engage with diverse stakeholders, including customers, executives, and development teams. In this unit, learners will explore strategies for building and maintaining relationships, negotiating priorities, and communicating effectively with different stakeholders.
โข Cross-Functional Collaboration: Product managers work closely with multiple teams, such as marketing, sales, and engineering. This unit emphasizes the importance of fostering a collaborative environment, defining shared goals, and enhancing communication between cross-functional teams.
โข Presenting Data-Driven Insights: Product managers rely heavily on data when making decisions and communicating recommendations. This unit focuses on presenting data-driven insights, visualizing data, and using storytelling techniques to effectively persuade and influence stakeholders.
โข Agile Communication: Agile methodologies require continuous communication and adaptation. In this unit, learners will study the role of product managers in agile environments, best practices for agile communication, and how to facilitate effective meetings, retrospectives, and sprint planning sessions.
โข Product Messaging and Positioning: Crafting compelling product messaging and positioning statements is key to successful launches and customer acquisition. This unit teaches learners how to develop and communicate differentiating messaging, taking into account target audiences, market trends, and competitive landscape.
โข Conflict Resolution and Negotiation: Product managers often need to navigate complex, high-stakes negotiations and conflict situations. In this unit, participants will learn strategies for resolving conflicts, negotiating effectively, and handling objections from stakeholders.
โข Influencing Without Authority: Product managers frequently need to influence and lead without formal authority. This unit explores techniques for building cred
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