Global Certificate in Product Branding: Market Positioning
-- ViewingNowThe Global Certificate in Product Branding: Market Positioning is a comprehensive course that equips learners with essential skills to excel in product branding and market positioning. This course emphasizes the importance of creating unique and compelling product brand identities, and effectively positioning them in the market for optimal success.
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Unit 1: Introduction to Product Branding & Market Positioning
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Unit 2: Understanding the Target Audience & Market Segmentation
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Unit 3: Competitive Analysis & Identifying Market Gaps
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Unit 4: Developing a Product Brand Strategy
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Unit 5: Crafting a Unique Selling Proposition (USP)
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Unit 6: Visual Elements of Product Branding: Logos, Colors, & Typography
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Unit 7: Building Brand Identity through Consistent Messaging
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Unit 8: Implementing & Measuring Product Branding & Market Positioning Strategies
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Unit 9: Leveraging Digital Platforms for Product Branding & Positioning
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Unit 10: Case Studies on Successful Product Branding & Market Positioning
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