Professional Certificate in Product Launch Management: High-Performance Tactics
-- ViewingNowThe Professional Certificate in Product Launch Management: High-Performance Tactics is a comprehensive course designed to equip learners with essential skills for successful product launches. This program emphasizes the importance of strategic planning, market analysis, and effective communication in driving high-performance product launches.
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โข Product Vision and Strategy: Understanding the product vision, defining the target market, and creating a go-to-market strategy.
โข Market Research and Analysis: Identifying customer needs, analyzing competitors, and understanding market trends.
โข Product Development: Agile methodologies, product roadmap creation, and managing development teams.
โข Product Positioning and Messaging: Creating compelling positioning and messaging that resonates with the target audience.
โข Product Launch Planning: Developing a comprehensive launch plan, including timelines, budgets, and resources.
โข Sales and Channel Strategy: Designing a sales strategy, selecting the right channels, and enabling sales teams.
โข Marketing and PR Strategy: Creating a marketing plan, developing PR strategies, and leveraging social media and influencer marketing.
โข Customer Success and Retention: Implementing customer success programs, measuring customer satisfaction, and addressing customer feedback.
โข Performance Metrics and Analytics: Tracking and measuring product launch performance, analyzing data, and making data-driven decisions.
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