Certificate in Competitive Market Positioning Tactics
-- ViewingNowThe Certificate in Competitive Market Positioning Tactics is a comprehensive course designed to equip learners with essential skills to excel in today's dynamic business landscape. This course highlights the importance of competitive market positioning and its impact on an organization's success.
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Competitive Market Analysis: Understanding the competition is crucial to positioning a business competitively. This unit covers various analysis techniques, such as SWOT analysis, PESTLE analysis, and Porter's Five Forces, to help learners identify their competitors' strengths, weaknesses, opportunities, and threats.
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Value Proposition: This unit focuses on developing a unique value proposition that sets a business apart from its competitors. Learners will explore various elements of a value proposition, such as customer segments, jobs to be done, pain points, and gain creators.
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Brand Positioning: Brand positioning is the process of creating a distinct brand image in the minds of customers. This unit covers various brand positioning strategies, such as differentiation, segmentation, and targeting, and how to create a positioning statement.
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Product Positioning: This unit focuses on positioning a product or service in the market. Learners will explore various product positioning strategies, such as price skimming, product bundling, and product line extensions, and how to create a positioning map.
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Marketing Communication: Effective marketing communication is critical to spreading the word about a business's unique value proposition and brand positioning. This unit covers various marketing communication channels, such as advertising, public relations, and social media, and how to develop a communication strategy.
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Customer Relationship Management: Building strong relationships with customers is essential to maintaining a competitive market position. This unit covers various customer relationship management techniques, such as customer segmentation, targeting, and positioning, and how to develop a customer loyalty program.
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Competitive Pricing: Pricing is a critical factor in competitive market positioning. This unit covers various pricing strategies, such as cost-plus pricing, value-based pricing, and competitive pricing, and how to develop a pricing strategy that aligns with a business's value proposition and brand positioning.
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Performance Metrics: Measuring performance is essential to ensuring a business's competitive market positioning efforts are effective. This unit covers various performance
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