Masterclass Certificate in Online Retail Customer Experiences
-- ViewingNowThe Masterclass Certificate in Online Retail Customer Experiences is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly growing e-commerce industry. This course focuses on the importance of creating outstanding customer experiences, a critical factor in driving sales and boosting brand loyalty.
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GBP £ 140
GBP £ 202
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โข Customer Experience Strategy: Understanding the key components of a successful online retail customer experience strategy, including customer journey mapping, personalization, and omnichannel integration.
โข User Experience (UX) Design: Learning the principles of user-centered design, including information architecture, usability testing, and mobile-first design for online retail experiences.
โข Web Analytics and Data-Driven Decision Making: Analyzing customer behavior and using data to drive decision making, including key metrics, A/B testing, and conversion rate optimization.
โข Customer Service and Support: Building a customer-centric support strategy, including self-service options, live chat, and social media support.
โข Customer Feedback and Reviews: Managing customer feedback, including ratings and reviews, and using this information to improve the online retail experience.
โข E-commerce Platforms and Tools: Exploring popular e-commerce platforms and tools, including Shopify, Magento, and WooCommerce, and learning how to choose the right platform for your business.
โข Digital Marketing and SEO: Building a comprehensive digital marketing strategy, including search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing.
โข Social Media and Influencer Marketing: Leveraging social media and influencer marketing to reach and engage with customers, including best practices for each platform and measuring ROI.
โข Payment Gateways and Security: Ensuring secure payment processing, including popular payment gateways, fraud prevention, and data security best practices.
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