Global Certificate in Growth-Oriented Digital Strategies
-- ViewingNowThe Global Certificate in Growth-Oriented Digital Strategies is a comprehensive course designed to empower professionals with the latest digital tools and techniques to drive business growth. This certification focuses on industry-demand skills, ensuring learners are equipped to excel in the modern, technology-driven marketplace.
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โข Digital Marketing Foundations: Understanding the digital landscape, digital channels, and the role of data in marketing
โข Search Engine Optimization (SEO): Optimizing websites for search engines, keyword research, and on-page optimization
โข Pay-Per-Click (PPC) Advertising: Setting up and managing PPC campaigns, ad copywriting, and bid management
โข Social Media Marketing: Building a social media strategy, creating engaging content, and measuring social media ROI
โข Content Marketing: Developing a content strategy, creating high-quality content, and measuring content performance
โข Email Marketing: Building an email list, creating engaging email campaigns, and measuring email performance
โข Conversion Rate Optimization (CRO): Understanding user behavior, A/B testing, and increasing website conversions
โข Analytics and Data Analysis: Setting up and tracking key performance indicators (KPIs), analyzing data, and making data-driven decisions
โข Mobile Marketing: Understanding mobile users, mobile-first design, and mobile advertising
โข E-commerce Strategies: Building an e-commerce strategy, optimizing product pages, and increasing online sales
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