Certificate in Behavioral Economics Case Studies for Decision Makers
-- ViewingNowThe Certificate in Behavioral Economics Case Studies for Decision Makers is a comprehensive course that focuses on the application of behavioral economics to real-world business scenarios. This course is essential for professionals looking to understand the biases and heuristics that influence consumer decision-making and how to leverage these insights to drive business growth.
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โข Introduction to Behavioral Economics in Decision Making – Understanding the primary concepts and principles of behavioral economics and their application in decision making.
โข Bias and Heuristics in Decision Making – Identifying and analyzing common cognitive biases and heuristics that affect decision making and their impact on behavioral economics.
โข Behavioral Experiments – Designing and conducting behavioral experiments to test and validate hypotheses in behavioral economics.
โข Case Study: Nudging and Choice Architecture – Examining real-world examples of nudging and choice architecture in decision making and their effects on behavioral economics.
โข Case Study: Behavioral Finance – Understanding the role of behavioral economics in financial decision making and its impact on investor behavior.
โข Case Study: Behavioral Marketing – Exploring how behavioral economics can be used to improve marketing strategies and consumer decision making.
โข Case Study: Behavioral Public Policy – Analyzing the use of behavioral economics in public policy and its effects on societal decision making.
โข Case Study: Behavioral Health – Examining the role of behavioral economics in health decision making and its impact on individual and public health outcomes.
โข Ethics in Behavioral Economics – Discussing the ethical considerations and implications of using behavioral economics in decision making.
โข Future Trends in Behavioral Economics – Exploring emerging trends and future directions in the field of behavioral economics.
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