Professional Certificate in Display Ads Compliance Framework
-- ViewingNowThe Professional Certificate in Display Ads Compliance Framework course is crucial for professionals in the digital advertising industry. This course focuses on the importance of compliance in display advertising, addressing regulations, viewability, brand safety, and ad fraud.
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โข Introduction to Display Ads Compliance: Understanding the framework, regulations, and best practices for display ads compliance.
โข Ad Standards and Guidelines: Overview of industry-specific ad standards and guidelines, such as those set by the IAB, FTC, and Google.
โข Privacy and Data Protection: Regulations and policies for protecting user data and privacy in display ads, including GDPR, CCPA, and COPPA.
โข Creative Compliance: Guidelines for creating compliant display ad creatives, including image, text, and video content.
โข Targeting and Retargeting: Compliance considerations for audience targeting and retargeting strategies in display ads.
โข Transparency and Disclosure: Best practices for providing transparency and disclosure in display ads, including native ads and sponsored content.
โข Reporting and Monitoring: Strategies for monitoring and reporting on display ad compliance, including tracking and auditing tools.
โข Legal Considerations: Overview of legal considerations for display ads, including contracts, intellectual property, and liability.
โข Case Studies and Real-World Examples: Analysis of real-world display ad compliance cases and examples, including common issues and solutions.
By including these units in a Professional Certificate in Display Ads Compliance Framework, learners will gain a comprehensive understanding of display ad compliance and be able to apply it in their professional roles.
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