Global Certificate in Display Ads Compliance
-- ViewingNowThe Global Certificate in Display Ads Compliance course is a must for professionals seeking expertise in display advertising while maintaining compliance with industry standards. This course highlights the importance of ethical advertising practices, ensuring ad content aligns with regulations, and avoiding penalties.
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โข Introduction to Display Ads Compliance: Understanding the importance of compliance in display advertising, common regulations, and benefits for businesses. โข Ad Standards and Guidelines: Overview of industry-standard display ad specifications, creative best practices, and policy enforcement. โข Privacy and Data Protection: Exploring privacy laws and regulations, data collection practices, and user consent requirements. โข Fraud Detection and Prevention: Identifying and addressing ad fraud types, detection tools, and industry initiatives to maintain ad quality. โข Transparency and Disclosures: Discussing transparency requirements, native advertising, and sponsored content guidelines. โข Brand Safety Measures: Implementing brand safety policies, keyword blocking, and third-party verification tools. โข Viewability Standards: Explanation of viewability metrics, ad placement best practices, and measurement standards. โข Cross-Device and Cross-Platform Compliance: Strategies for managing consistent compliance across various devices and platforms. โข Monitoring and Reporting: Techniques for ongoing monitoring, auditing, and reporting on display ad compliance.
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