Global Certificate in Digital Advertising: Smart Insights
-- ViewingNowThe Global Certificate in Digital Advertising by Smart Insights is a vital course for any professional looking to excel in the digital advertising industry. This certification focuses on enhancing skills in data-driven marketing, PPC advertising, social media advertising, programmatic advertising, and analytics.
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โข Digital Advertising Fundamentals: Understanding the basics of digital advertising, including the benefits and challenges of online advertising.
โข Search Engine Marketing (SEM): Exploring paid search strategies, including keyword research, ad creation, and campaign management.
โข Display Advertising: Investigating display advertising tactics, including banner ads, rich media, and programmatic buying.
โข Social Media Advertising: Examining social media advertising techniques, including platform-specific ads, influencer marketing, and social media analytics.
โข Email Marketing: Delving into email marketing best practices, including list building, segmentation, automation, and personalization.
โข Mobile Advertising: Learning about mobile advertising opportunities, including in-app ads, location-based marketing, and mobile-optimized websites.
โข Video Advertising: Exploring video advertising trends, including pre-roll, mid-roll, and outstream ads, as well as video analytics.
โข Digital Advertising Analytics: Understanding how to measure and optimize digital advertising campaigns, including key performance indicators (KPIs), attribution modeling, and data-driven decision making.
โข Digital Advertising Ethics and Compliance: Examining ethical considerations and regulatory requirements in digital advertising, including data privacy, transparency, and ad fraud.
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